Polish mobile marketing agency Fun and Mobile has launched a mobile cookbook for Knorr in Poland. ‘Knorr: Mobile Cookbook’ is a Java application, installed on the user’s mobile phone, containing recipes, cooking instructions and pictures of the dishes. Now all users have to do when they are in the supermarket is call up the recipe on their phone and see what ingredients they need.
The first edition of the cookbook series features one of Poland’s most famous chefs, Pascal Brodnicki. It contains 20 recipes for soups. Fun and Mobile says future editions will contain recipes for salads, starters, main courses and desserts.
Polish customers can get the Mobile Cookbook on their phone by texting KNORR to 7460. The Mobile Cookbook is available via all four Polish operators: Plus, ERA, Orange and Play.
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